Vichy Generation

Marketing at the point of sale

We have implemented several actions at points of sale with Vichy Laboratories. One of those was the creation of Vichy Generation. This was a training course for pharmacy assistants so they know the brand in depth. In this way, we turned the pharmacy employees into indirect Vichy ambassadors.

Participants in the programme took several tests and exams. Those with the most points received various prizes that were delivered to the points of sale.

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