Sanofi presented Mitosyl Solar, a sunscreen specially formulated for babies and children from 6 months old, to the media. This product is an addition to the extensive Mitosyl product line, a brand with over 50 years’ experience in the sector who are experts in caring for babies.
We organized an Open Day so that the media could attend whenever they wished depending on their schedule.
We chose a central venue in Madrid, the Espacio Mood, and decorated it as if it were a beach, since Mitosyl sunscreen is a product to prevent the effects of the sun on the youngest children.
During the Showroom, we gave the journalists the chance to do a skin analysis based on high resolution photographs, which allowed the condition of the skin on the face and imperfections caused by sun damage to be measured. After the analysis, journalists could take their personal report on their skin away with them. Through this study we wanted to raise awareness of how important sun protection is, above all for the youngest children.
The Mitosyl personnel explained the exclusive features of this new sunscreen launch and the benefits of this unique formula for babies’ skin. A good rapport was created between the journalists and the brand spokesperson, resulting in a lot of questions and a very clear explanation of the product concept.
Over 25 journalists attended the Open Day, the news item was published in 40 media outlets, and most importantly, we managed to inform the media about the new Mitosyl sunscreen product.
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