Before opening the interactive modern art and photography exhibition Olympus Perspective Playground, to the public – an event in Spain for the first time – we organized a press conference so the media could find out about and exclusively try out all the works of art.
Miquel Àngel García, CEO of Olympus Southern Europe, explained to attending journalists the company’s ethos of excellence and innovation and the challenge of sharing art through optics and transforming their products into tangible experiences. He explained why they had chosen the iconic Sant Pau Modernist Complex, and he invited them to discover the exhibition for themselves. The artists and curator of the exhibition were also in attendance to explain their works and their perspective.
Over 40 journalists from all over Spain, who were accredited at the press conference, began the experience by borrowing an Olympus camera with which to enjoy the exhibition. They were free to explore the whole route to see the quality and revolutionary concept fusing modern art and photography offered by the brand. When it was over, everyone agreed that Perspective Playground was highly original and surprising, and they encouraged their readers to visit it.
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